Our mission is to empower organizations to innovate holistically by keeping humans at the center of everything they do to grow responsibly and sustainably.

Our values drive us every day to create, collaborate and innovate with one another and our clients.






We are Payal Vaidya and Priya Gopal, co-founders and managing partners of

The Thinking Hats. We come from a world of design, advertising, marketing communications, and leadership coaching, having worked with global brands and leaders in industries ranging from health and wellness, beauty, media, CPG, finance, technology, and not-for-profits. 


As we discussed growth and innovation challenges faced by companies today, we realized a holistic approach that includes a strong brand, customer-centricity, and employee investment was essential. Combined with the proven principles of design thinking used by companies such as Google, Apple, Airbnb, Amazon, PepsiCo, Nike and Netflix, innovative approaches can easily be customized for organizations of any size across different industries, especially small businesses.

We are passionate about helping small businesses being a small business ourselves. Payal comes from a family of small business owners and is committed to helping businesses overcome the current crisis and get back on their feet. Priya currently advises and coaches small business owners to help them navigate COVID-19 challenges to emerge stronger and more flexible.

We are proud to be a women-owned business and serve ALL with openness, curiosity, and a spirit of learning and partnership.


We are on a mission to democratize innovation!


Copyright 2020 

Email: hello@thethinkinghats.com  I  New York City

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