We’re an innovation consultancy that empowers companies
to ideate, collaborate and execute quickly and efficiently for sustainable growth.
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Think small.
Make a big impact.

More than 30 million small businesses are at risk because of COVID-19, out of which 7.5 million may be at risk of closing permanently over the coming five months.*

*The Impact of COVID-19 on Small Businesses: Findings from Main Street America’s Small Business Survey, April 2020

To generate revenue and emerge stronger, small businesses will need to innovate by:

Finding new ways to engage with their customers, employees and other stakeholders
 

Demonstrating value through the product and service experience they provide

Innovation does not require a complete overhaul – rather small steps to provide better experiences that drive more value for customers and growth for the business. That’s why we’ve created The Thinking Hats 5-Point Plan that provides a framework to help small businesses emerge stronger through this crisis.

The Thinking Hats 5-Point Plan

Meet customers where they are. COVID19 small business challenges
Provide value through products and services. COVID19 small business challenges.
Integrate physical with digital experiences. COVID19 small business challenges
Engage employees to maximize productivity. COVID19 small business challenges.
Reinforce brand values and purpose. COVID19 small business challenges.

2. PROVIDE VALUE THROUGH 

    PRODUCTS AND SERVICES

3. INTEGRATE PHYSICAL

    WITH DIGITAL EXPERIENCES

4. ENGAGE EMPLOYEES TO

    MAXIMIZE PRODUCTIVITY

5. REINFORCE BRAND
    VALUES 
AND PURPOSE

1. Meet Customers Where They Are

In this uncertain world, we help brick-and-mortar stores, as well as experience-driven businesses, drive sales by finding better ways to engage with customers at convenient, accessible, and safe touchpoints.

How We Do This

Customer Journey Mapping

Customer Experience Design

Customer Insights

Empathy Maps

Persona Creation

2. Provide Value Through Products
& Services

We help businesses identify need gaps and pain points to find ways to add convenience, safety and a sense of community for customers. By evaluating existing products and services with key stakeholders, we design future service models that generate value for customers.

How We Do This

Service Design

Opportunity Area Mapping

Customer Insights

Experience Design

Customer Journey Mapping

Stakeholder Mapping & Engagement Plan

3. Integrate Digital with Physical Experiences

We design seamless experiences
in-store and online by bridging physical distance with digital experiences, enabling a human connection with customers and driving sales, while conveying the company’s commitment to customer well-being.

How We Do This

Integrated Journey Mapping

Experience Design

Service Design

Digital Design

UX/UI

4. Engage Employees To Maximize Productivity

We help businesses identify service and skills gaps and help redesign employee experiences to maximize capacity and increase efficiency. From customized team and leadership programs to workshops that stimulate new ways of thinking, we partner with you to engage your talent.

How We Do This

Design Sprints

Employee Experience Design

Skills Development Workshops

Employee Journey Mapping

Team Collaboration & Communication

Program Development

5. Reinforce Brand Values and Purpose

We help brands identify and communicate a strong message to customers and employees.
This transforms the brand’s presence, aligns employees, and helps build genuine connections with customers.

How We Do This

Brand Experience Design

Brand Strategy

Brand Communication

Value Proposition

Reputation & Management

Visual Identity System

 
 
 
 
 

Work With Us

1-hour
Complimentary
Consultation
Workshops
and
Design Sprints
Monthly
Consulting

Our Commitment

To Small Businesses

We are a one-stop-shop that serves small businesses with the expertise and professionalism of global consulting firms while charging boutique prices. We want to make innovation accessible so companies can pivot faster and thrive in crises. 

 

We use our expertise and proven frameworks to find solutions quickly, efficiently, and save thousands of dollars in consulting fees.

 

We believe small steps make a big impact, just like small businesses who are the lifeblood of a thriving economy.

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What Our Clients Say

Delara Lalwani

Founder,

Beauty Button

The Thinking Hats is highly responsive and incredible when it comes to evaluating and planning for every piece of our business - from big picture to critical details. They have the ability to combine exceptional strategic thinking with creative ideas and high quality execution.

Claudia. F

Senior Consultant,

Microsoft

Excellent leadership program. Highly recommended! It has already benefited my career. Helped me to define my goals, achieve them and become a better influencer.

Jennifer Tan

Founder,

Shine Foundation

We thoroughly enjoyed working with Priya and Payal. They engaged Shine in a comprehensive communication strategy session and helped us move forward on several key initiatives. We would welcome the opportunity to work with them again!

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Copyright 2020 

Email: hello@thethinkinghats.com  I  New York City

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